EatingWell’s Top 10 Food & Nutrition Trends for 2024

In 2023, we correctly predicted that trends like spritzes, copycat recipes, and adaptogen drinks would be very popular. Combining nutrition with foods and activities you enjoy is especially important for your physical and mental health, which was given due priority last year. And in 2024, expect nothing less.


Focusing on your health shouldn’t mean completely eliminating comfort and pleasure from your lifestyle. You’ll find that the food and nutrition trends being predicted for the new year combine wellness with joyous fun drinks that pack a healthy punch to the belly and satisfying snacks.


Design Elements: Getty Images. Collage: Cassie Basford.




1. Hydration

It’s probably no surprise that staying hydrated will be top of mind, and with social media trends like WaterTalk and the Stanley Tumblr being among the most sought-after wellness gifts. Across all Dotdash Meredith brands (eating well Dotdash is a part of Meredith) Interest in articles about water and hydration has increased 29% from last year.


It is equally important to deal with dehydration, according to eating well Reader. Articles like the #1 Food to Eat When You’re Dehydrated and Does Dehydration Cause High Blood Pressure. Here are some of our most clicked stories published this year. We believe this trend will continue to grow as the connection between hydration and positive physical and mental health becomes more evident.





2. Caesar everything

data requiredA top food and beverage data collector is predicting that Caesar salad will be loved outside of your typical romaine base, with the addition of green vegetables like kale and asparagus as a creamy dressing. This doesn’t surprise us, as views of Caesar Salad recipes on EatingWell.com are up 89% this year compared to last year.


After our Caesar-inspired Roasted Cabbage Salad went viral on TikTok, we were hoping all kinds of green veggies, from our Cucumber Ribbon Caesar Salad to our Kale and Shaved Brussels Sprouts Salad with Avocado Caesar Dressing, would catch on to the trend. Will do it. But it won’t be limited to salads; Caesar salad ingredients, especially the dressing, will become components of all your favorite foods. Think: flatbreads, wraps, roasted cauliflower wedges and more.





3. Functional Beverages

Last year, we predicted alternative coffee as a top trend for 2023 and Whole Foods has listed it as a trend for 2024. With energy drinks commonly used as an alternative to coffee, this may be a change from the coffee alternative trend we were expecting. Be sure to keep an eye on your caffeine intake throughout the day as some of these drinks can have more than double the amount of caffeine as your average cup of joe.




This year, we’re looking at prebiotic and probiotic sodas (views on articles about probiotics on EatingWell.com increased by over 1400% this year), electrolyte-rich beverages (interest in articles about electrolytes on EatingWell.com increased by 100% tha) are expanding this trend by including. com this year) and many more in the mix. Beverages that are believed to provide additional health benefits, whether it’s to keep you energized, motivated or improve your gut health, we’re calling it the functional beverage trend. What is being said should be paid attention to.



4. Pay attention to gut health

Speaking of gut-healthy sodas, we’re seeing a huge increase in interest in foods and beverages that support gut health, in topics like gastrointestinal health on EatingWell.com this year compared to last. That’s an increase of 60%, so we’re fully expecting fermented foods and probiotic- and prebiotic-rich ingredients to be a primary focus for the coming year.


Additionally, gastroenterologist-approved advice will not only be needed, but sought. We found that insightful articles like the Best Veggies for Gut Health and Easy Food Swaps to Improve Gut Health from gastroenterologist Dr. Will Bullsiewicz, MD, were of particular interest to our audience throughout 2023 .



5. High-Protein Snacks

Protein is an incredibly important nutrient that your body needs to stay strong and satiated, and in 2024, we’re hoping it gets the recognition it deserves. eating well Interest in plant-based protein has seen a 41% increase since the beginning of 2023, and protein powder remains a key ingredient with an increase of 58%.


There are more and more accessible sources of protein becoming available in the market and one top category is snacks. Whether it’s your classic nuts, trail mix or yogurt or the new and improved protein bars and chips, the proteins on grocery shelves were ready for takeover.





6. Food for menopause

As celebrities like Drew Barrymore, Oprah and Naomi Watts are opening up to the public about menopause, this taboo topic is becoming quite the opposite. Resources for menopause and perimenopause are more accessible, and data from Google shows an increase in health trends with terms like creatine and menopause being widely searched together.


There are foods that can help relieve menopause symptoms, including hot flashes, so we think menopause-friendly eating patterns will start to come into focus for many people without the stigma.





7. No added sugar

With the trend of sweeteners such as date bark being highlighted in 2023, consumers want products with less added sugars or no added sugars. eating wellData shows that views on articles about added sugar have increased by 1200% since last year. When we talk about added sugars, we were referring to the naturally occurring sweeteners found in fruits, vegetables, and milk, plus sugars derived from syrups and honey.





8. Mocktail

Non-alcohol drinks have become more popular over the past few years, and the mocktail trend was only expected to grow. In Pinterest Predicts, a social media trends prediction roundup for 2024, tropical alcohol-free drinks are projected to be consumed throughout the year, with pineapple mocktails being searched for 70% more than in the previous year.


Specifically, we’re talking about alcohol-free beverages that will have the same taste and feel as popular alcoholic beverages are on the rise this year. People still want to socialize and want their drinking experience to be as special as if they were ordering a cocktail, says Alex Loh. eating wellAssociate food editor of. They want to adopt a low-alcohol or alcohol-free lifestyle. With the popularity of trends such as Dry January and Sober October increasing each year, there were hopes for the development of a sober-inquisitive society.





9. Ice bath and cold dip

Cold showers are being incorporated into daily routines, and have become the latest anti-inflammatory wellness trend that celebrities are endorsing. Water chiller for ice bath is listed as the top searched appliance in Google’s search for the year 2023.


While it can provide health benefits like increasing circulation, increasing your metabolism, and reducing muscle pain, it can cause hypothermia and cold shock if you’re not careful. Talk to a health care professional to help you decide what’s best for you and your health.





10. Interest in weight loss medicine

With drugs such as Ozempic and natural alternatives such as Berberine receiving a great deal of press for promoting weight loss, a clear increase in weight loss medications was expected and possibly increases in requests for prescriptions. data required Report that 14% of consumers are becoming more interested in GLP-1 receptor agonist prescription drugs, including Ozempic and Vegovy.


As more weight loss drugs are approved, we expect interest in them to continue to grow. It’s important to remember that although these medications are not right for everyone and should be taken with caution, like any medication, they are a safe option for many people with obesity, says Maria Laura Haddad-Garcia, eating wellsays senior nutrition and news editor. When considering weight loss medication, it is more than just a number on the scale that a person is able to reach, but more than that, there are other health consequences to their weight loss. Are they able to walk further? Do they reduce the risk of certain chronic conditions? Do they sleep better? Has their quality of life improved? These are the questions we should ask ourselves.



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