Our Year of Thirst and Rehydration

This September, Brooke Shields faced a rough night at Laertucci’s in Manhattan. Shed was preparing for her one-woman show by Hydrating, already owned by Brooke Shields. Very. Shortly after entering the restaurant, everything started going black. He was having a grand mal seizure. “I drank too much water,” he said. glamour, I flooded my system and I drowned myself. Fortunately, the L’Artusis sommelier called an ambulance, and Shields made a full recovery in the hospital. i didn’t know. I just kept thinking I was hydrating,” she later said in an interview.

You can hardly blame Shields for her extreme dehydration. It is always said that drinking more water is good for us and hydration is the key to health. Drinking enough water each day has been a pillar of health advice for years, but in 2023, something has fueled hydration culture immensely. Viral water brand Liquid Death is a favorite of Gen Z, and Liquid IV, which bills itself as a hydration multiplier and is used as a preemptive hangover cure, boasts billions of dollars in net sales. Prime Hydration, the beverage line created by social media giants Logan Paul and KSI, is on track to cross the one billion dollar mark in sales this year, even though experts are raising eyebrows over its caffeine content. A Le Creuset-like fanbase has emerged around those giant and apparently indestructible Stanley reusable water bottles, and the widely publicized AirUp bottle somehow went viral on TikTok, where #WaterTok also gained popularity. In 2023, it seems we’re thirstier than ever.

Plain tap water is not enough because it is not doing That’s enough for us; Drinking a glass of tap water quenches our thirst only for a moment. In our endless quest for hydration, we need Water Plus: It must have the vibes, or taste like candy, or undergo a rebranding process so mind-blowing that it disguises itself as a non-alcoholic seltzer. Describe it as. It is no longer enough to drink only when you are really thirsty. We’re asked to consume our beverages, whether they’re water, electrolyte solutions, or influencer-packed caffeine bombs, more often and faster than ever before. In return, more energy, a better immune system, better sleep, a better life were promised.

You may know Ofora WaterWater for Wellness, as its website features in big letters from one of the many TikToks that went viral this year. It was sold at Erewhon for $26. This is the ultimate Water Plus, the pinnacle of uber-hydration. It starts with purity: Ofora claims to filter out contaminants like microplastics and potentially harmful chemicals that are still present in many other filtered waters. The company says it balances pH to make the water alkaline, and the biggest seller is its hyper-oxygenation, which means oxygen is frozen into H2O at a density of 40 parts per million. Ofora claims it has patent pending technology on the technology it uses to infuse high levels of molecular oxygen into the water, creating a water that reportedly boosts energy, reduces inflammation, enhances cell detoxification, and more. and reduces recovery time from sports.

Ofora is more than just $26 bottled water: The company will install an entire water filtration system in your home, or install an entire hot tub or pool for you filled with nothing but Ofora water. Skin is your body’s largest organ, a spokesperson says solemnly in a video. Imagine soaking in a hot tub with a temperature of 102 degrees, with 30 parts per million of oxygen entering your body. This is too much penetration. Ofora says that drinking and bathing in its water will have benefits including more energy and less illness. Testimonials claim that the water has led to weight loss, improved metabolism, and the sensation that the ocean doesn’t feel as cold. Meanwhile, water experts are skeptical.

#Year #Thirst #Rehydration
Image Source : www.bonappetit.com

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