ETHealthworld Editor Shahid Akhtar spoke to Vaibhav Jain, Founder and CEO of Ayush Bharat, to explore the emerging trends in Ayurvedic care that leverage technology to facilitate diagnosis and treatment.
AYUSH is the short form of Ayurveda, Yoga, Unani, Siddha and Homeopathy. All of these are based on the knowledge of traditional treatments. Today, we see many people becoming victims of lifestyle diseases. We live in an age of strong communication and information that can prevent many diseases and help people survive and thrive. But still we are left behind. The challenge I see today is one of awareness and acceptance. Second, we want quick solutions. We want orders to be delivered within eight minutes. However, we must understand that the diseases we got did not come in minutes. Therefore the solution will not come within minutes. We have to be more patient, and we have to be more aware of our bodies. Third, we have to decide where we want to take AYUSH and where we want to keep modern medicine. This conflict or confusion must be dealt with effectively.
Let us take an example of how yoga started in India and then changed the lives of people across the world. Ayurveda is the umbrella body of yoga and has similar capabilities. Today, people lack awareness about lifestyle diseases that AYUSH can prevent. Second, when we suffer from a chronic disease we look for medicines. How these medicines treat us may be a matter of debate. On the other hand, Ayurveda has been proven for many centuries to effectively treat these diseases, including mental illness and infertility. We must evaluate how to use traditional healing methods and create sustainable, healthy products. AYUSH is an area where clinical trials can be done with the right principles and basic principles, and rules should be established accordingly. Another important aspect is the implementation of latest technologies. Today, we have modern types of equipment and clinical practices aided by technology that can be combined with Ayurveda to develop effective solutions. This could open up many international opportunities where comprehensive and personalized care can be provided.
We are the youngest population in the world, and youth power contributes maximum to the country’s economy. On the other hand, people are becoming victims of diabetes or heart attacks at a very young age. If Ayurveda is not exploited properly then instead of becoming the strongest country in the world, India can become one of the sickest countries in the world. The global healthcare market will be worth approximately $14 trillion by 2030 and India’s AYUSH market is worth $16 billion today. With a CAGR of 15%, it is expected to reach $40 million by 2027 and $60 billion by 2030. This means that this segment is getting a lot of support from the people, and the Indian government policies are also favorable.
Ayush Bharat: Ideas and Concept
While I was working in America, I was diagnosed with gouty arthritis. At that time I was told that this condition was incurable. I took medications that weren’t helping me and instead took away all my functionality. However, I was lucky that I came across an Ayurvedic doctor in a remote part of the country who helped me. Today, I followed the diet and lifestyle changes suggested by him and till now I have not faced any problem. Many people have faced this situation again and again. Ayush has come to his rescue. People who have lost all hope are now looking for effective AYUSH solutions. Coming from India, a country with a rich heritage of Ayurveda and other traditional medical systems, we have an edge. However, finding AYUSH experts was a challenge even in 2021. There was no platform to find and consult the right Ayurvedic doctor. So my co-founders, Vishal and Abhinav, and I sat down to set up a platform to help such people. This was the idea behind the genesis of Ayush Bharat. Initially, we started with Ayurveda but soon realized that people also wanted to explore other traditional practices (Yoga, Siddha, Unani and Homeopathy). We thought of integrating all of them and bringing a solution where all the AYUSH doctors can come to one online place, leverage technology and provide solutions. Today, they also conduct audio-video consultations for people.
Ayush Bharat: Connecting Platform
We currently cover 60% of the area but want to go deeper into the most remote areas of the country. We also plan to set up around 300+ cloud clinics, where these clinics will become fulfillment centers and telemedicine partners. These centers will become places where people can consult doctors and get medicines directly from the clinics if needed.
Currently, we are working on making these services and products more affordable. Ayush Bharat has launched some very effective products to boost the immunity and health of men. These products will be available on our platform and other platforms as well. Starting with men’s wellness, we will expand to other categories. We are working on creating the right products at the right price for the larger population, making India healthier and realizing the dream of Ayush Bharat.
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Image Source : health.economictimes.indiatimes.com