A new year means new opportunities for wellness trends. after dominating for a yeardiscussions, And Coming to market, we’re looking ahead to 2024 and what health topics will most appeal to consumers.
To get an idea of what we might see, we asked experts from different parts of the health and wellness sector what waves they expect to make in the coming year.
Ozempic “Ripple Effect”
Experts expect to see a resurgence in weight loss-focused trends in 2024Becoming more mainstream.
Helped new weight loss drugs gain popularity. Their popularity also appears to have increased interest in supplements making weight loss claims. What has been called “nature’s Ozempic” online – even though the evidence doesn’t actually support it.
“Ozempic will make an even greater impact across the food, beverage and dietary supplement markets in 2024,” says Frank Jakasch, CEO of bioactive ingredients company Ayana Bio. “I expect we will see an increase in products that contain berberine.”
He also hopes that “snack-makers and fast-food chains will introduce smaller portions and more wholesome, nutritious ingredients that match preference changes with Ozempic and Piggyback in this latest wave of health-conscious consumers.”
After laying off for a few yearsAnd leaning into movements like body positivity can change attitudes. A recent Forbes Health/OnePoll survey found that the top New Year’s resolution for 2024 is back to physical health – with most respondents citing fitness as the top resolution – with mental health taking the top spot by a few years. After staying at.
smart tech acquisition
While millions of Americans are playingto track them , and other health metrics a few years from now, experts predict 2024 will bring a new level
Christine Lemke, co-founder and CEO of health data company Avidation, predicts, “Wearable devices and smartwatches will continue to move beyond monitoring and add more screening features to warn us about health problems before they become major problems.” Will give.” “The functionality of these devices will continue to change from passive to active.”
which is already being included in Next year he will also become a big player.
“Your ‘second opinion’ may come from a computer rather than a physician as our ability to analyze huge datasets and use AI advances,” says Lemke.
move to science
There’s no doubt that misinformation will continue into 2024, but experts say consumers will look more consciously toward wellness strategies backed by clinical studies and research.
According to the annual forecast report from Mindbody and ClassPass, “Consumers will expect science-based, performance-proven products and services.”
In 2024, “consumers will become more savvy about what they wear on their bodies and who they listen to for advice, prioritizing research and expertise,” the report said.
Forecasters believe the same applies to wellness-focused social media.
“Increasing awareness towards social media“There is likely a more sensible approach to consuming mental health content online,” says Nicolette Leanza, a licensed professional clinical counselor at mental health care company Lifestance Health. As a result, young people will reduce their dependence on online content. Non-certified influencers refer to licensed professionals for accurate diagnosis and effective counseling.”
Increased focus on social contacts
Whether it’s individual therapy sessions or participating in group sports, experts are seeing an increased desire for connection in the new year after years ofWhich has a very bad effect on our mental health.
“Social activities are appreciated on a larger scale than ever before,” says Bob Wright, director of lifestyle education at Hilton Head Health. “Isolating increases baseline stress, and therefore baseline inflammation. It can also increase the risk of anxiety, depression, and other mental health challenges. Many people have experienced these isolating symptoms in recent years. and they are yearning for more opportunities for healthy socialization.”
Of It’s the perfect example of the desire for more social fitness, says Teddy Savage, national head trainer for Planet Fitness.
“(It) brings people together in a social environment that allows them to have fun while also getting a full-body workout,” he says. “It’s the connection between exercise and functional activity and the desire to connect socially in a community setting that makes it so magnetic.”
Leanza has also seen a growing demand for personal therapy sessions, especially among Gen Z patients.
“This shift reflects a desire for more authentic and engaging clinical experiences while taking advantage of the benefits of face-to-face interaction – I expect to see continued growth in 2024,” she says.
looking towards longevity
Health trends along with maintaining strength – such as focusing on plant-based diets,And – indicate continued desire Which experts say will remain a priority in 2024.
“Some of the next trends we see will fall under the umbrella of longevity and self-care,” says David Chesworth, program director and exercise physiologist at Hilton Head Health. “In general, the concept of longevity has been and remains a highly hot topic. In fact, many of the (previously mentioned) trends that have emerged over the past few years have been heightened by it.”
In addition to nutrition and sleep, some people are turning to exercise to help them live longer. As Mindbody and ClassPass report, “Nearly 30% of consumers say they exercise to live a longer and healthier life and more than a third of consumers exercise specifically for longevity.”
Another essential element of self-care and longevity? Rest and recovery, which Savage has also focused heavily on.
“It really exploded with things like,” he says. “People are looking for cutting-edge ways to treat their bodies after a workout or to dive deeper into the intrinsic benefits of cold therapy and restorative techniques.”
Temperature therapy is also a growing trend, reports Mindbody and ClassPass, which suggests that the rise of combination therapies — those that use both hot and cold — is likely next in the pipeline.
Relaxation and health benefits are also making their way into the travel industry with “wellness tourism”, the idea of travel focused on health and well-being.
“We see more people looking for trips focused on things like yoga, breathing techniques, skill development, recreation, self-care, aging gracefully, and enjoyable and stress-free activities,” Chesworth says.
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